Optimizing Booking Flows at Boomin.
Boomin’s booking flows for property viewings and valuations were critical revenue drivers for agents. The goal was to create the most agent- and customer-centric solution, ensuring a seamless and efficient user journey.
Task
I was responsible for designing and refining the booking flows, balancing business objectives with user needs. This involved improving usability, increasing conversion rates, and enhancing the overall booking experience.
Action
Collaborative Research – Worked with cross-functional teams to gather business requirements and identify user pain points.
Prototyping & Feedback – Created low-fidelity prototypes in Figma to visualize the experience and collect early stakeholder input.
Iterative Design – Developed high-fidelity prototypes, refining interactions and visuals to align with user and business needs.
Testing & Optimization – Conducted usability testing and implemented improvements to enhance the user journey and streamline booking.
Result
The improved booking flows led to increased user satisfaction and higher conversion rates, directly contributing to agent revenue and platform success.
